26 Oct Gambero Rosso: Bortolomiol traveling with the Tre Bicchieri Tasting Tour
That of 2016 is the 29th edition of the Italian Wine Guide by Gambero Rosso. Translated and published in English, German, Chinese and Japanese, it is the most renown Italian Wine Guide in the world, with over 500 thousand copies sold worldwide.
That’s why the world tasting tour has become so influential and every year accompanies the winners of the Tre Bicchier (Three Glasses) in the world’s biggest cities. This year also Bortolomiol will participate to the tour with its Prior Millesimato, which is among the winners of the 2016 Guide.
The Tre Bicchieri have become a symbol of excellence and of international recognized reputation, and Gambero Rosso annually promotes over 30 international events on every continent to support Italian wine export. Over the past 10 years more than 400 thousand people attended the tastings. This year the tour will hit cities like Tokyo (on October 30th), Shanghai (November 2nd), Hong Kong (November 4th) and will continue with Moscow, Chicago, New York, San Francisco, Dusseldorf, Sydney, Vancouver and Toronto.
Bortolomiol will join most dates of the tour visiting many countries, many of which are already in its distribution network. Others will soon join, thanks also to this tour. Bortolomiol exports already in about 40 countries around the world, including: United States, Canada, China, Hong Kong, Russia, Ukraine and others, exporting not only a product but also a history, a tradition and a passion. It has been exemplary, from this point of view, the decision of the New York importer who gave all his sales managers a copy of the “Book of Giuliano,” The Dream of Prosecco, to let everyone know about the DNA of our Prosecco hills, and the long journey that today has given birth to the Conegliano Valdobbiadene Prosecco Superiore DOCG.